Broadcast Journalist and Founder of Cashy.me
Nima is a bilingual English-Arabic broadcast journalist specialising in business and Arab issues. She presents BBC World’s business and finance programme, Middle East Business Report (MEBR) and was part of the team that set it up. She has also reported, produced and presented programmes for Al Jazeera and Dubai’s Business Channel. Before joining MEBR, Nima was a regular guest on BBC Radio 4’s Four Corners addressing Arab issues, and a guest on BBC World’s Dateline London as a regional expert.
Nima is regarded as an opinion leader and consults regularly for think-tanks, the corporate world and government organisations. She has written opinion pieces for Forbes Arabia and has taught media courses at Zayed University in the UAE as a visiting lecturer. Nima is a frequent Chair, and speaker, at regional and global gatherings, notably the World Economic Forum and the Arab Business Council meetings, as well as other events.
Ms Abu Wardeh has combined her passion for empowering people with her practical, grass-roots approach to life and issues by creating cashy.me, a financial empowerment platform. Informative and interactive, it is available in both English and Arabic. It sets out to enable people to take control of their money and their financial lives. To further cement this ethos, Nima created the UAE Saves Week, an annual community event that empowers people to change their daily behaviour with money and set them on the path to financial freedom and their own sustainability. She writes about money and life as a weekly columnist with The National, the UAE’s flagship newspaper.
Nima Abu Wardeh is keen to encourage talent and the region’s youth and has helped create competitions that serve this purpose, such as the Scintilla Monaco poetry competition. She has been a member of the Arab Thought Foundation’s Advisory Committee as well as a board member of the World Congress for History Producers.
Nima has received numerous awards. She won the first Oxford Alumni debate to be held in the Arab World, the New Arab Woman Forum’s WOW media award for 2013 and the Women Entrepreneur Leadership Award in 2014 by the World Women Leadership Congress.
BASED IN: Dubai, UAE
LANGUAGES: Arabic, English
NIMA IN PRINT
NIMA ON SCREEN