Middle Eastern Business Woman

Prominent Lebanese CEO

“Entrepreneurship is addictive. If you love what you do then you will excel at doing it and get rewarded for it and then you want to do more of it. ” Lamice Joujou

Lamice is an award-winning entrepreneur whose passion and energies have seen her many child-centred businesses thrive for nearly  two decades.  Her Lebanon-based ventures are all about educating, entertaining and caring for children.

Lamice’s beginnings in entrepreneurship began when she was looking for a suitable nursery for her first born. When she couldn’t find one she and her mother opened Dent De Lait (Milk Teeth) nursery in 1997. Three other companies followed: In 2001 Lamice launched Mazitou, a production house created to encourage young Lebanese talent. They were the producers of Disney’s High School Musical on stage in 2008.

In 2009 she launched Frizzy, described as an edutainment centre for Tweens and Teens, aiming to celebrate and educate all parts of the brain. And a year ago Lamice added My Doll & Me to her portfolio of businesses, a doll retail concept for young girls.

Lamice is winner of the prestigious Stevie Business Awards 2014 (Bronze) in the category of Female Entrepreneur of the Year in Europe, the Middle East & Africa & Mentor at the Cherie Blair Foundation for Women.

Lamice’s education in psychology and child psychology, as well as the experience of having her own kids, have informed her deep interest in educating and entertaining children and improving the environment in which they live.

She is on the board of many organisations including the NGO Ahla Fawda, which aims to turn Beirut into a green and pleasant city where young people can experience a wide range of fun activities. She is also a member of the Lebanese Franchise Association, the Lebanese League for Women in Business and the Lebanon Chapter Chair for Women in Toys.

Lamice is also the official presenter of the Sign2me program for hearing toddlers and babies and a fellow in the Vital Voices GROW Program

BASED IN: Beirut, Lebanon

LANGUAGES: Arabic, English, French and basic Italian