Iraqi Fashion CEO
CEO in fashion business


Voted one of the 200 Most Powerful Arab Women in the World 2014 by Forbes and one of the top 100 most powerful Arab women by Arabian Business Magazine.

Asil Attar is a dynamic global fashion industry expert, with the world’s most luxurious labels amongst her clients, labels such as Alexander McQueen, Dolce & Gabbanna, Armani and many others. She is known for changing the retail landscape in the Middle East by bringing iconic brands to the region, as well as for her knack for spotting new designer talent and investing in the future of fashion in the region.

Asil is CEO of Lead Associates, a business she founded in 2013. Using her 20 years of industry expertise, global network and reputation for excellence in the Middle East, Europe and US, Attar and her team advise businesses on the various aspects of the fashion retail sector.

Originally from Iraq, Attar believes that the region’s rich culture and heritage is home to innovative new talent.

She is also the founder of EST2014 (Established 2014), the first global platform to scout for the best emerging fashion designers in the Middle East and beyond; and fully manage them before launching them as future regional and international labels.

In 2014 Attar also launched her own vintage-inspired brand Cupcakes for breakfast showcasing her years of luxury experience and appreciation of all things beautiful.

Attar is an advocate for corporate and social responsibility and believes ethical and social responsibility should be at the forefront of any business.


LANGUAGES: English and Arabic.